Pledge to be Toxic-Free

PLEDGE TO BE TOXIC-FREE — We should be able to trust that the products we buy are safe — especially ones our families use every day, directly on our bodies. That’s why we’re calling on major personal care product companies to pledge to go toxic-free.

We should be able to trust that the products we buy are safe — especially ones our families use every day, directly on our bodies. 

We’ve looked into it, however, and discovered that when we shampoo our hair or wash our hands, we’re likely dosing our bodies with chemicals that can disrupt our hormones, cause developmental problems, and even cause cancer.

Daily exposure to chemicals of concern

Companies are allowed to put nearly any chemical they want into the products we use every day, despite the fact that the government doesn’t test those chemicals for safety or require any pre-market approval.  As a result, we’ve seen formaldehyde in baby shampoo, phthalates in cosmetics, and more, as small amounts of chemicals of concern have become far too common in many products. 

Exposure to chemicals is especially a concern when it comes to personal care products — things like hand soap, shampoo, lotion, baby wipes, shaving gel, and toothpaste — because we put them directly on our skin on a regular basis, where they can be absorbed or breathed in. On average, women use about a dozen of these products every day, and men use about six.  In fact, the average person in the U.S. is exposed to more than 100 different chemicals from personal care products before they leave the house every morning.  

Manufacturers also don't have to disclose what chemicals make up a product's "fragrance." This means consumers are left not knowing whether a product contains any of hundreds of chemicals of concern, like phthalates and styrene, because it’s typically claimed as a trade secret. 


Photos by Shutterstock users Lukas Gojda & Monticello. 

These exposures, even in very small amounts, can add up over time, and doctors warn of serious health risks as a result. That’s both dangerous and unnecessary. And this problem is especially urgent for the most vulnerable among us—babies and children—whose bodies are much more susceptible to the doses of chemicals coming from products all around us. There’s no reason we should have to risk our health or that of our children every time we brush our teeth or put on deodorant.

That’s why we’re calling on major personal care product companies to pledge to be toxic-free.

Safe alternatives are possible and profitable

Just about everyone uses personal care products, and no one wants to get cancer—or any of the other negative health effects linked to chemicals in many of these products. So why let companies profit by exposing you to chemicals that aren’t proven safe, when they could make your favorite products without them? 

Consumer demand has already started to move some companies to go toxic-free, and has helped contribute to the growth of an $11 billion safe cosmetics industry. For example, Johnson & Johnson has begun to remove certain chemicals from their products, showing that this is possible and profitable. And The Honest Company, founded on a commitment to make healthy products that don’t contain chemicals of concern, has skyrocketed to a valuation of $1.7 billion within its first three years.  

If enough of us raise our voices, the rest of the industry will follow their lead. Pressure from consumers, public calls for change in the media, and shareholder demands will create the right conditions for major personal care product manufacturers such as Unilever, L’Oreal, and Procter & Gamble to respond by removing toxics from their products and disclosing all ingredients in their fragrances.

We can't afford to wait to take action

Cancer kills. Developmental problems needlessly make lives more difficult. Reproductive dysfunction brings pain and heartbreak. The list goes on. We are all exposed to the invisible threat of toxic chemicals from products in our daily lives, increasing our risk for these devastating illnesses. 

We can immediately reduce the amount of chemicals we carry in our bodies by shopping for products that don’t contain toxic chemicals, but we can only solve the larger problem by getting these chemicals out of the supply chain — and that’s where personal care product manufacturers are in the best place to protect us.

When manufacturers pledge to be toxic-free, we can all rest assured that our favorite products aren’t increasing our risk of cancer, or a host of other life-altering health problems. We will be able to bathe our children and protect them from the sun with the peace of mind that we can trust what’s in our products — and without having to research a laundry list of 7-syllable ingredients. We can eliminate toxic chemicals in personal care products — and have one less thing to worry about when we get ready for the day.

We’re Calling On L’ORÉAL To Go Toxic-Free

U.S. PIRG, along with other Consumer, public health, and environmental groups across the country are urging L’Oréal to disclose all of its fragrance ingredients, as well as remove carcinogens and other chemicals linked to health problems from its cosmetic products.

Together, we can make personal care products without dangerous chemicals the industry standard. Thanks to our previous work earlier this year, popular personal care product maker Unilever, which owns brands like Dove and Caress, made a bold move to announce that it would disclose most of its fragrance ingredients by 2018.

Join more than 150,000 Americans in calling on L’Oréal to pledge to be toxic-free.

Issue updates

News Release | Public Health

Statement on SC Johnson’s skin allergen disclosure announcement

“SC Johnson, the manufacturer behind popular brands like Glade, Pledge, Windex, and more has announced today that it will disclose the presence of 368 fragrance and non-fragrance potential skin allergens that may occur in its products. This is a great move for chemical transparency in consumer products."

> Keep Reading
Blog Post | Public Health, Consumer Protection

#KickTheCan: BPA still found in many grocery stores’ canned foods | Dev Gowda

We’re all told to watch out for BPA in drinking bottles and baby products. But how about BPA in the cans that contain our food? A recent study by Center for Environmental Health (CEH) reveals that the toxic chemical BPA is readily found in canned foods. BPAs are often used in the liners of canned food to keep the aluminum from interacting with the food.

> Keep Reading

L'Oréal: Pledge to Be Toxic-Free

Today, PIRGIM, Campaign for Safe Cosmetics (a project of Breast Cancer Prevention Partners (BCPP)), and Safer Chemicals Healthy Families delivered more than 150,000 petition signatures calling on the multinational cosmetic giant L’Oréal USA to eliminate cancer causing chemicals and to disclose its secret “fragrance” chemicals. 

> Keep Reading
News Release | U.S. PIRG | Public Health

KFC To Eliminate Use of Medically Important Antibiotics from Chicken Supply

The growing ranks of global health experts who have been alarmed by the rise in antibiotic-resistant “superbugs” have an unlikely new hero: KFC, the fried chicken giant. Today, KFC announced it will eliminate the use of antibiotics considered important to human medicine in its chicken supply for U.S. locations by the end of 2018.

> Keep Reading
News Release | U.S. PIRG | Public Health

New U.N. Report: We Can Feed The World Without Using Pesticides

A report released today by the United Nations finds that it is a “myth” that pesticides are needed to feed the world’s 7 billion people. Farmers can produce healthier, nutrient-rich food, with higher yields in the longer term, without the use of pesticides.

> Keep Reading

Pages

News Release | Public Health

Statement on SC Johnson’s skin allergen disclosure announcement

“SC Johnson, the manufacturer behind popular brands like Glade, Pledge, Windex, and more has announced today that it will disclose the presence of 368 fragrance and non-fragrance potential skin allergens that may occur in its products. This is a great move for chemical transparency in consumer products."

> Keep Reading

L'Oréal: Pledge to Be Toxic-Free

Today, PIRGIM, Campaign for Safe Cosmetics (a project of Breast Cancer Prevention Partners (BCPP)), and Safer Chemicals Healthy Families delivered more than 150,000 petition signatures calling on the multinational cosmetic giant L’Oréal USA to eliminate cancer causing chemicals and to disclose its secret “fragrance” chemicals. 

> Keep Reading
News Release | U.S. PIRG | Public Health

KFC To Eliminate Use of Medically Important Antibiotics from Chicken Supply

The growing ranks of global health experts who have been alarmed by the rise in antibiotic-resistant “superbugs” have an unlikely new hero: KFC, the fried chicken giant. Today, KFC announced it will eliminate the use of antibiotics considered important to human medicine in its chicken supply for U.S. locations by the end of 2018.

> Keep Reading
News Release | U.S. PIRG | Public Health

New U.N. Report: We Can Feed The World Without Using Pesticides

A report released today by the United Nations finds that it is a “myth” that pesticides are needed to feed the world’s 7 billion people. Farmers can produce healthier, nutrient-rich food, with higher yields in the longer term, without the use of pesticides.

> Keep Reading
News Release | Public Health

Statement on Unilever’s Decision to Disclose Fragrance Ingredients in Personal Care Products

PIRGIM applauds personal care product giant Unilever US, the maker of popular brands like Dove and Axe, for its announcement today that it will increase fragrance ingredient transparency in its personal care brands.

> Keep Reading

Pages

Result | Public Health

Convincing McDonald’s and Subway to protect public health

In 2015, bolstered by the support of more than 100,000 members and supporters, we convinced both McDonald’s and Subway to take action to protect public health. In March, just two days after we delivered more than 30,000 petitions to McDonald’s headquarters, the company announced that they would stop serving chicken raised on medically-important antibiotics. And in October, after more than 100,000 called on the chain to take action, Subway announced a similar policy for all the meat they serve.

> Keep Reading
Result | Public Health

KIDS’ SCHOOL LUNCHES NOW SAFER

For years, America’s schoolchildren have been eating beef, chicken and other foods that would have been rejected as substandard even by fast food chains. Thanks in part to our advocacy, the U.S.D.A. has stopped buying such low-quality meat for school lunches.

> Keep Reading
Report | PIRGIM and Consumers Union | Public Health

Prescription For Change

Our September 2014 survey of physicians paints a grim picture of the growing problem of antibiotic-resistant infections. The overwhelming majority of surveyed doctors reported that one or more of their patients had been diagnosed with a presumed or confirmed case of a multi-drug resistant bacterial infection in the past twelve months. They also expressed concern about the use of antibiotics in livestock production facilities on healthy animals in order to promote growth and prevent disease.

> Keep Reading
Report | PIRGIM Education Fund | Public Health

Weak Medicine

Antibiotic-resistant bacteria infect more than 2 million people per year in the United States, causing more than 23,000 deaths. State governments, the FDA and other branches of the federal government should take steps to protect human health from the antibiotic-resistant bacteria that can develop on factory farms.

> Keep Reading
Blog Post | Public Health, Consumer Protection

#KickTheCan: BPA still found in many grocery stores’ canned foods | Dev Gowda

We’re all told to watch out for BPA in drinking bottles and baby products. But how about BPA in the cans that contain our food? A recent study by Center for Environmental Health (CEH) reveals that the toxic chemical BPA is readily found in canned foods. BPAs are often used in the liners of canned food to keep the aluminum from interacting with the food.

> Keep Reading
Blog Post | Public Health

Calling for Big Action on Antibiotics in the Big Apple | Steve Blackledge

Last week, we were in New York City, where the United Nations General Assembly spent an entire day discussing antibiotic resistance, “the biggest threat to modern medicine.” Experts estimate that more than 700,000 people worldwide die from antibiotic-resistant infections each year, including 23,000 in the United States—a number that could grow to 10 million globally by 2050.

> Keep Reading
Blog Post | Public Health

The Flint Water Crisis: What You Need to Know | Anna Low-Beer

With President Obama clearing the way for federal aid in Flint, Michigan last month, the water crisis is receiving immediate attention. The city was badly in need of a short-term fix, but what about the future of affected Flint citizens?

> Keep Reading
Blog Post | Public Health, Food

The foundation is crumbling | Bill Wenzel

What was missing from President Obama's visionary plan for medical progress? 

> Keep Reading
Blog Post | Public Health

Is your daily routine toxic? | Anna Low-Beer

Because of a lack of regulation, many cosmetics and personal care products contain potentially toxic ingredients, like formaldehyde and lead acetate. What toxic chemicals might you encounter as you go about your daily routine? 

> Keep Reading

Pages

View AllRSS Feed

Dove: Pledge to be Toxic-Free

We should know whether the products we use on our bodies are safe. Tell Dove to be a leader and Pledge to be Toxic-Free.

Support Us

Your donation supports PIRGIM's work to stand up for consumers on the issues that matter, especially when powerful interests are blocking progress.

Consumer Alerts

Join our network and stay up to date on our campaigns, get important consumer updates and take action on critical issues.
Optional Member Code